Monday, January 9, 2012
Evaluation
Question 1 In what ways does your media product use, develop or change forms and conventions of a real media product?
Strap line
The strap line is very important when it comes to branding the product and marketing it as it has to be recognisable, catchy and simple as you want people to remember it. we wanted all our 3 products to link as a campaign which is why the strap line 'its all about the middle' is used in everyone of our products. This is an ideal strap line as it also links with our music chose which is 'stuck in the middle with you'
Vox pops
Another important feature we used to help link all our products as a campaign was the use of vox pops as we used the same ones featured in our documentary that was also put in our radio advert, almost like we were giving a little snippet of what to expect in our documentary. By using the same vox pops ion both it start to link each one of our products with a common theme.
Voice over and Music
Like the vox pops we used the same person who did our narration for the documentary to do our voice over for the radio advert, again this is creating a common theme in our products so it starts to market as a whole and come relatble to the viewers as they will recognise the same voice. The music chose 'stuck in the middle with you' was perfect to for our documentary as it fit in with our topic of sandwiches and is very catchy plus it also matches are strap line which is included in the print advert. This is the music that we have playing in our opening sequence and in the radio advert.
Question 3 What have you learned from your audience feedback?
I recorded some of the feedback i got given about the documentary and its products.
Question 4
How did you use media technologies in the construction and research, planning and evaluation stages?
These ae just some of the technologies we used
• Camera
• Stills camera
• Microphone
• Tri pod
• Adobe Premiere
• Radio studio
• Blue screen
• Prezi Slideshare
• Powerpoint
• Youtube
• Ipod
During the construction the only thing we used was the camera and tripod, this was because the shots we needed was achievable with the use of a tracker or crane. The tripod was used to stable the camera and help postion the shot so the framing was correct.
We used Adobe Premiere to edit our documentary we used effects such as blue screen and sound control to sharpen our documentary, we also faded some scenes into each other.
This is an example of blue screen.
In this video i go into detail about the main codes and conventions we took into consideration when putting it together, i particularly mention the archive footage we used and compared it to some professional documentaries us i said our footage was relevant to the subject rather than random bits that wasn't important. i also talked about how relevant my mise en scene was in the framing of my interviews. the two pictures bellow showing how similar our framing was compared to a professional documentary.
As you can see both of these have the same structure, head and shoulder shot of the interviewee, slightly to the left or right of the camera with mise en scene in the background of small simple graphics in the corner. Another code and convention we looked at was vox pops. We felt these were important as its the audience opinion so it relates the viewer to them so they can have there own say. like mention before the framing her was also important, we tied again to get relevant mise en scene in the background and we used the same graphics as was used in the interviews these two pictures below so again the similarities between our documentary and a professional one.
At the start of the year we watched and took notes Question 2
How effective is the combination of your media product and ancillary texts?
As you can see both of these have the same structure, head and shoulder shot of the interviewee, slightly to the left or right of the camera with mise en scene in the background of small simple graphics in the corner. Another code and convention we looked at was vox pops. We felt these were important as its the audience opinion so it relates the viewer to them so they can have there own say. like mention before the framing her was also important, we tied again to get relevant mise en scene in the background and we used the same graphics as was used in the interviews these two pictures below so again the similarities between our documentary and a professional one.
At the start of the year we watched and took notes Question 2
How effective is the combination of your media product and ancillary texts?
View more presentations from chloeruemsncom
Strap line
The strap line is very important when it comes to branding the product and marketing it as it has to be recognisable, catchy and simple as you want people to remember it. we wanted all our 3 products to link as a campaign which is why the strap line 'its all about the middle' is used in everyone of our products. This is an ideal strap line as it also links with our music chose which is 'stuck in the middle with you'
Vox pops
Another important feature we used to help link all our products as a campaign was the use of vox pops as we used the same ones featured in our documentary that was also put in our radio advert, almost like we were giving a little snippet of what to expect in our documentary. By using the same vox pops ion both it start to link each one of our products with a common theme.
Voice over and Music
Like the vox pops we used the same person who did our narration for the documentary to do our voice over for the radio advert, again this is creating a common theme in our products so it starts to market as a whole and come relatble to the viewers as they will recognise the same voice. The music chose 'stuck in the middle with you' was perfect to for our documentary as it fit in with our topic of sandwiches and is very catchy plus it also matches are strap line which is included in the print advert. This is the music that we have playing in our opening sequence and in the radio advert.
Question 3 What have you learned from your audience feedback?
I recorded some of the feedback i got given about the documentary and its products.
Question 4
How did you use media technologies in the construction and research, planning and evaluation stages?
These ae just some of the technologies we used
• Camera
• Stills camera
• Microphone
• Tri pod
• Adobe Premiere
• Radio studio
• Blue screen
• Prezi Slideshare
• Powerpoint
• Youtube
• Ipod
During the construction the only thing we used was the camera and tripod, this was because the shots we needed was achievable with the use of a tracker or crane. The tripod was used to stable the camera and help postion the shot so the framing was correct.
We used Adobe Premiere to edit our documentary we used effects such as blue screen and sound control to sharpen our documentary, we also faded some scenes into each other.
This is an example of blue screen.
Sunday, January 8, 2012
Audience Feedback
Documentary Audience Feedback Questionnaire
All Questions are on a scale of 1-5 (1 being the lowest, 5 being the highest)
1) How eye catching was the print advert?
1 2 3 4 5
2) How professional did the print advert look?
1 2 3 4 5
3) How much did the print advertisement stand out to you?
1 2 3 4 5
4) How much do you think the picture match the title of the documentary?
1 2 3 4 5
5)If anything, what would you change about the print advert?
…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
6) How much did the music on the radio advert match the theme of the documentary?
1 2 3 4 5
7) How much did the radio advert make you want to watch the documentary?
1 2 3 4 5
8) How professional did the radio advert sound to you?
1 2 3 4 5
9) How much did having sound clips from the documentary improve the radio advert?
1 2 3 4 5
10) How good was the radio advert?
1 2 3 4 5
11) How entertaining did you find the documentary?
1 2 3 4 5
12) What part of the documentary stood out in particular to you?
…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
Q1. How eye catching was the print advert?
1 I
2 IIII
3 II
4 III
5 IIIII
Q2. How professional did the print advert look?
1
2 III
3 IIIIII
4 IIIII
5 I
Q3. How much did the print advertisement stand out to you?
1 I
2 IIII
3 IIIII
4 IIIII
5
Q4. How much do you think the picture matched the title of the documentary?
1 I
2 II
3 IIII
4 IIIII
5 III
Q5. If anything, what would you change about the print advert?
all II
Stand out more II
Nothing IIIII
Tag Line I
Background II
Name I
Colours I
Time I
Q6. How much did the music on the radio advert match the theme of the documentary?
1
2 IIIIII
3 IIIII
4 III
5 I
Q7. How much did the radio advert make you want to watch the documentary?
1
2 II
3 IIII
4 IIII
5 IIIII
Q8. How professional did the radio advert sound to you?
1
2
3 III
4 IIIIIIII
5 IIII
Q9. How much did having sound clips from the documentary improve the radio advert?
1 I
2 I
3 IIII
4 IIIII
5 IIII
Q10. How good was the radio advert?
1 I
2
3 IIII
4 IIIIII
5 IIII
Q11. How entertaining did you find the documentary?
1 I
2 II
3
4 IIIII
5 IIIIIII
Q12. What part of the documentary stood out in particular to you?
none II
Cutaways II
All IIII
Graphics I
Interviews II
Ending I
Opening III
Q13. Was the information given by the documentary satisfactory?
I I
2 I
3 IIIII
4 IIIII
5 III
Q14. How professional do you think that the documentary looked? 1 II
2 I
3 II
4 IIIII
5 IIIII
Q15. If anything what would you change about the documentary?
Theme IIII
More Cutaways I
Name I
None IIIIII
More Vox Pops II
Time I
We asked all of the participants the questions and their answers were on a scale of 1-5, with 1 being the lowest and 5 being the highest. After i tallied the results that we received i used Microsoft Excel to create charts to show the correlations and the trends from the results.
I posted my documentary online and this is the comment i got back....
All Questions are on a scale of 1-5 (1 being the lowest, 5 being the highest)
1) How eye catching was the print advert?
1 2 3 4 5
2) How professional did the print advert look?
1 2 3 4 5
3) How much did the print advertisement stand out to you?
1 2 3 4 5
4) How much do you think the picture match the title of the documentary?
1 2 3 4 5
5)If anything, what would you change about the print advert?
…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
6) How much did the music on the radio advert match the theme of the documentary?
1 2 3 4 5
7) How much did the radio advert make you want to watch the documentary?
1 2 3 4 5
8) How professional did the radio advert sound to you?
1 2 3 4 5
9) How much did having sound clips from the documentary improve the radio advert?
1 2 3 4 5
10) How good was the radio advert?
1 2 3 4 5
11) How entertaining did you find the documentary?
1 2 3 4 5
12) What part of the documentary stood out in particular to you?
…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
Q1. How eye catching was the print advert?
1 I
2 IIII
3 II
4 III
5 IIIII
Q2. How professional did the print advert look?
1
2 III
3 IIIIII
4 IIIII
5 I
Q3. How much did the print advertisement stand out to you?
1 I
2 IIII
3 IIIII
4 IIIII
5
Q4. How much do you think the picture matched the title of the documentary?
1 I
2 II
3 IIII
4 IIIII
5 III
Q5. If anything, what would you change about the print advert?
all II
Stand out more II
Nothing IIIII
Tag Line I
Background II
Name I
Colours I
Time I
Q6. How much did the music on the radio advert match the theme of the documentary?
1
2 IIIIII
3 IIIII
4 III
5 I
Q7. How much did the radio advert make you want to watch the documentary?
1
2 II
3 IIII
4 IIII
5 IIIII
Q8. How professional did the radio advert sound to you?
1
2
3 III
4 IIIIIIII
5 IIII
Q9. How much did having sound clips from the documentary improve the radio advert?
1 I
2 I
3 IIII
4 IIIII
5 IIII
Q10. How good was the radio advert?
1 I
2
3 IIII
4 IIIIII
5 IIII
Q11. How entertaining did you find the documentary?
1 I
2 II
3
4 IIIII
5 IIIIIII
Q12. What part of the documentary stood out in particular to you?
none II
Cutaways II
All IIII
Graphics I
Interviews II
Ending I
Opening III
Q13. Was the information given by the documentary satisfactory?
I I
2 I
3 IIIII
4 IIIII
5 III
Q14. How professional do you think that the documentary looked? 1 II
2 I
3 II
4 IIIII
5 IIIII
Q15. If anything what would you change about the documentary?
Theme IIII
More Cutaways I
Name I
None IIIIII
More Vox Pops II
Time I
We asked all of the participants the questions and their answers were on a scale of 1-5, with 1 being the lowest and 5 being the highest. After i tallied the results that we received i used Microsoft Excel to create charts to show the correlations and the trends from the results.
I posted my documentary online and this is the comment i got back....
Analasing Print Adverts
As shown on these current print adverts there are key features that stand out straight away. As also mention in my question 2 of the evaluation the strapline is important. Both the professional and my /print advert have the strapline in a textbox so it stands out, also in the text box is the channel and time it will be broadcast.
Another important factor is the logo. Like on both the print adverts my logo is in a similar place (to the right of the screen) not too big yet its noticeable. Making my print advert follow thw simple codes and conventions makes it look very professional.
They also seem to have one simple clear picture in the middle that protrays the subject of the documentary which is why ours is as simple as a sandwich.
My Print Advert
Another important factor is the logo. Like on both the print adverts my logo is in a similar place (to the right of the screen) not too big yet its noticeable. Making my print advert follow thw simple codes and conventions makes it look very professional.
They also seem to have one simple clear picture in the middle that protrays the subject of the documentary which is why ours is as simple as a sandwich.
My Print Advert
Friday, January 6, 2012
Drafting Newspaper Advert (Print Advert)
This is the draft for our print advert, we decided it would be best for our print advert to be used in The Sun as it is the most popular tabloid newspaper, therefore more people will view the advert hopefully meaning we will get a larger audience viewing.
Our 1st draft (on the left) met all the codes and conventions however we decided to chance our strapline and also the position of some of the text. this was our 2nd draft......Print Advert Codes and Conventions
Print Advert Codes and Conventions
I researched print adverts from the channel 4 website as our print ad had to follow there codes and conventions. These are the key things we had in mind when creating out ad.
• A central image is usually used. (We used a sandwich for our print advert)
• The central imagine has to attract the audience to look at the poster so it must portray significance to the documentary
• There should only be limited writing which includes the strapline, title channel and time of the documentary.
• Simple is the key as it has to be understood at a glance
• Most print adverts include a coloured text box around the srapline so it stands out and can be easily read.
• The channel logo should be included
• The font of the text isn’t too big and minimal photo manipulation is used.
Some examples of print adverts
I researched print adverts from the channel 4 website as our print ad had to follow there codes and conventions. These are the key things we had in mind when creating out ad.
• A central image is usually used. (We used a sandwich for our print advert)
• The central imagine has to attract the audience to look at the poster so it must portray significance to the documentary
• There should only be limited writing which includes the strapline, title channel and time of the documentary.
• Simple is the key as it has to be understood at a glance
• Most print adverts include a coloured text box around the srapline so it stands out and can be easily read.
• The channel logo should be included
• The font of the text isn’t too big and minimal photo manipulation is used.
Some examples of print adverts
Radio Advert Codes and Conventions
Radio Advert Codes and Conventions
Research was needed for our radio advert so we could create it to be realistic and sound professional. When listening to other radio adverts these are the codes and conventions I noted.
• Audio clips from our documentaries should be featured in the radio advert
• The same voice should be used from the documentary (some person doing the voice over)
• They should be easy to understand and get the message across clearly
• The music underlining should have a matching theme
• Around 30 seconds long
• Needs to give detail about time and date
• The broadcasters name should be stated
Here is an example of a subway radio advert.
Research was needed for our radio advert so we could create it to be realistic and sound professional. When listening to other radio adverts these are the codes and conventions I noted.
• Audio clips from our documentaries should be featured in the radio advert
• The same voice should be used from the documentary (some person doing the voice over)
• They should be easy to understand and get the message across clearly
• The music underlining should have a matching theme
• Around 30 seconds long
• Needs to give detail about time and date
• The broadcasters name should be stated
Here is an example of a subway radio advert.
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