Radio Advert Codes and Conventions

Radio Advert Codes and Conventions

Research was needed for our radio advert so we could create it to be realistic and sound professional. When listening to other radio adverts these are the codes and conventions I noted.

• Audio clips from our documentaries should be featured in the radio advert
• The same voice should be used from the documentary (some person doing the voice over)
• They should be easy to understand and get the message across clearly
• The music underlining should have a matching theme
• Around 30 seconds long
• Needs to give detail about time and date
• The broadcasters name should be stated

Here is an example of a subway radio advert.