Monday, January 9, 2012

Evaluation

Question 1 In what ways does your media product use, develop or change forms and conventions of a real media product?



In this video i go into detail about the main codes and conventions we took into consideration when putting it together, i particularly mention the archive footage we used and compared it to some professional documentaries us i said our footage was relevant to the subject rather than random bits that wasn't important. i also talked about how relevant my mise en scene was in the framing of my interviews. the two pictures bellow showing how similar our framing was compared to a professional documentary.

As you can see both of these have the same structure, head and shoulder shot of the interviewee, slightly to the left or right of the camera with mise en scene in the background of small simple graphics in the corner. Another code and convention we looked at was vox pops. We felt these were important as its the audience opinion so it relates the viewer to them so they can have there own say. like mention before the framing her was also important, we tied again to get relevant mise en scene in the background and we used the same graphics as was used in the interviews these two pictures below so again the similarities between our documentary and a professional one.

At the start of the year we watched and took notes Question 2

How effective is the combination of your media product and ancillary texts?



Strap line
The strap line is very important when it comes to branding the product and marketing it as it has to be recognisable, catchy and simple as you want people to remember it. we wanted all our 3 products to link as a campaign which is why the strap line 'its all about the middle' is used in everyone of our products. This is an ideal strap line as it also links with our music chose which is 'stuck in the middle with you'
Vox pops
Another important feature we used to help link all our products as a campaign was the use of vox pops as we used the same ones featured in our documentary that was also put in our radio advert, almost like we were giving a little snippet of what to expect in our documentary. By using the same vox pops ion both it start to link each one of our products with a common theme.
Voice over and Music
Like the vox pops we used the same person who did our narration for the documentary to do our voice over for the radio advert, again this is creating a common theme in our products so it starts to market as a whole and come relatble to the viewers as they will recognise the same voice. The music chose 'stuck in the middle with you' was perfect to for our documentary as it fit in with our topic of sandwiches and is very catchy plus it also matches are strap line which is included in the print advert. This is the music that we have playing in our opening sequence and in the radio advert.

Question 3 What have you learned from your audience feedback?




I recorded some of the feedback i got given about the documentary and its products.




Question 4
How did you use media technologies in the construction and research, planning and evaluation stages?
These ae just some of the technologies we used
• Camera
• Stills camera
• Microphone
• Tri pod
• Adobe Premiere
• Radio studio
• Blue screen
• Prezi Slideshare
• Powerpoint
• Youtube
• Ipod
During the construction the only thing we used was the camera and tripod, this was because the shots we needed was achievable with the use of a tracker or crane. The tripod was used to stable the camera and help postion the shot so the framing was correct.





We used Adobe Premiere to edit our documentary we used effects such as blue screen and sound control to sharpen our documentary, we also faded some scenes into each other.
This is an example of blue screen.

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